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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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09034_Field_TCGG T799.txt
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1996-04-10
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948b
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16 lines
a restricted consciousness is far more interesting than the
unconscious profound. The concern here is to demonstrate how
by stressing the visual sense component in the sense ratio, we
have ourselves created that huge area of bathos and dullness
which Pope celebrated in The Dunciad and Swift in A Tale of a
Tub . The unconscious is a direct creation of print technology,
the ever-mounting slag-heap of rejected awareness.
No thinker ever imagined that “body” and “mind”—
insofar as the terms are valid—are without apparent
interactions. We must leave it to the Cartesian scholars,
as Descartes did, to explain what it meant to postulate,
as one of the first products of clear thinking, two
independent realms which are none the less so intimately
interdependent. The lesson is that the more brilliant the
light cast on two neighboring realms, the more profound